Our clothing and accessories celebrate culture; we celebrate your unique place within culture. We encourage you to Love Ü. We need You to BE You, for all of us.

The HBCU LOVE Line

HBCUs are Unique But United, and each provides a Black love line like none other! Yes, those are pocketed crewnecks :)

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Ū-BÜ Signature Line

Unique But United is all about authentic connection - to self and to community. You Be You!

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Who are we?!

Sprouted in Detroit. Bloomed in Southfield. Evolved in DC (HU - U know!!) Ripening in Atlanta.

  • Woman & Black - owned business
  • D9, Alpha Chapter DST
  • Social action warrior (VOTE!!) & Creative

For custom group orders, send an email. Got you!

*Ū-BÜ has the right to refuse any requests, for any reason.