Celebrating self-expression, cultural honesty, and collective social responsibility through high quality, amusing apparel, collectibles, and conversations.

The HBCU LOVE Line

HBCUs are Unique But United, and each provides a Black love line like none other! Yes, those are pocketed crewnecks :)

View all

Collections

View all

Ū-BÜ Signature Line

Unique But United is all about authentic connection - to self and to community. You Be You!

1 6

Who are we?!

Sprouted in Detroit. Bloomed in Southfield. Evolved in DC (HU - U know!!) Ripening in Atlanta.

  • Woman & Black - owned business
  • D9, Alpha Chapter DST
  • Social action warrior (VOTE!!) & Creative

For custom group orders, send an email. Got you!

*U-BU has the right to refuse any requests, for any reason.